In the fall of 2019, Apple introduced their newest iPhone to the US market. Facebook prices in the US surged because Apple and their channel partners (Sprint, Walmart, etc..) flooded the market
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Burger King's historical meatless campaign included one of the largest ad campaigns of 2019 causing a 44% peak-to-valley increase in five days
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Adsure took a deep look at the impact on Impeachment advertising campaign costs. The result was astounding: Facebook peak prices were $0.25 less than Cyber Monday with a peak-to-valley increase of 60%
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A detailed look at that last few years of how predictable Facebook and Instagram ad prices are on Prime Day, Black Fridya, and Cyber Monday.
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