Adsure Commentary | The-Impossible-Whoppers-Very-Real-Buy

Adsure Market's Blog

Digital Ad CPM Benchmark | The Impossible Whoppers Very Real Buy

Last Updated: 01 Sep 2020 | 3 min read | Adsure Team

Burger King made history when it launched its meatless Whopper last year. With success in test markets, Burger King looked to recreate this success nationally with one of the largest ad campaigns causing a 44% peak-to-valley increase in five days. Adsure estimates show that July to August back-to-school campaigns running concurrently experienced at least a 15% ROI decrease due to the Impossible Campaign.

The-Impossible-Whoppers-Very-Real-Buy Descriptive Chart

Check out the latest Facebook and Instagram CPM Prices :

Looking for more? Subscribe to our newsletter