Adsure Market's Blog
Digital Ad CPM Benchmark | The December Impeachment Ad War
Last Updated: 02 Aug 2020 | 3 min read | Adsure Team
The end of 2019 is forever marked by Trump’s impeachment. Following the New York Times article detailing how each political party aggressively spent on advertising, Adsure took a deep look at the impact on advertising cost. The result is astounding: Facebook peak prices were $0.25 less than Cyber Monday with a peak-to-valley increase of 60%. Calculations showed advertiser ROIs dropped 50% week-over-week due to the political advertising blitz.