Digital Ad CPM Benchmark | The December Impeachment Ad War

The end of 2019 is forever marked by Trump’s impeachment. Following the New York Times article detailing how each political party aggressively spent on advertising, Adsure took a deep look at the impact on advertising cost. The result is astounding: Facebook peak prices were $0.25 less than Cyber Monday with a peak-to-valley increase of 60%. Calculations showed advertiser ROIs dropped 50% week-over-week due to the political advertising blitz.