Adsure Commentary | The-December-Impeachment-Ad-War

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Digital Ad CPM Benchmark | The December Impeachment Ad War

Last Updated: 02 Aug 2020 | 3 min read | Adsure Team

The end of 2019 is forever marked by Trump’s impeachment. Following the New York Times article detailing how each political party aggressively spent on advertising, Adsure took a deep look at the impact on advertising cost. The result is astounding: Facebook peak prices were $0.25 less than Cyber Monday with a peak-to-valley increase of 60%. Calculations showed advertiser ROIs dropped 50% week-over-week due to the political advertising blitz.

The-December-Impeachment-Ad-War Descriptive Chart

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