Digital Ad CPM Benchmark | iPhone 11 plus Trump Ad Blitz equals 20% ROI LOSS

In the fall of 2019, Apple introduced their newest iPhone to the US market. Facebook prices in the US surged because Apple and their channel partners (Sprint, Walmart, etc..) flooded the market moving prices up $0.82 on average. Days later, an unrelated Trump campaign ad blitz discrediting his impeachment inquiry would kick off. The result: massive demand pushed average ad prices +40% in one week, with a peak-to-valley recorded near 80%. This lowered average advertiser ROIs in September by a staggering 20%.